The look book was designed to mimic an omnibus. The book was divided into three sections: button ups, mom jeans, and high tops. Each section has 3 outfits showing the versatility of the clothing item. Every outfit has hidden jokes relating back to California’s culture. Full spreads have small sheets that play off of the outfit’s name. The book was printed on a cream paper to warm up the photography. Earth tones were chosen to represent the Fall season.

Award

National Student Show 2019- Best in Brochure: PacSun Fall Look Book